Bringing to life Verizon gaming on social.
Back in 2020, after many months of discussion and collaboration, this social activation was the first thing we did to kick off the Verizon gaming messaging vertical. Partnering with LCS, Twitch, Pokémon Go, FazeClan, and Dignitas, we lit up social winning SOC 5 days in row. Something Verizon had never done before with any other messaging vertical.
Winning social
On social we created 5 custom treasure chests filled with loot inspired by our partners. The social mechanic was simple and repeatable– we created a riddle out of emojis and had fans on Twitter answered. By simply engaging with the tweet fans were entered to win, and we then selected 5 lucky people to receive a gift box of a lifetime!
