Launching Windows 10 around the globe on one day.
In coordination with 10 different charities, we were tasked to launch the new Windows 10 across the world in 10 different countries digitally and IRL. Leveraging technology, experiential, and social, we created unique cultural environments that celebrated the fans, the world, and the brand new operating system.
We were also tasked with depicting the 10 charities on projection mapped surfaces in a fun Windows orientated animation style. We were able to accomplish the ask while keeping Windows and the individual charities identities at the forefront.
Highlights from the New York launch event.
