Getting to the big game doesn’t always work out.
Toyota made a Super Bowl spot featuring the Muppets and the new 2014 Toyota Highlander. Our job was to build off that story and make it into a social experience on game day. We sent the Muppets cross-country in the Highlander to live-tweet the game - but tons of brands were planning on doing that very same thing. So how could we break through the clutter? By flipping the script, getting stuck in traffic and asking the fans to live update the Muppets on the game.
During the game we responded in real time with Pepe the King Prawn.
We created a war room style production in the back of a tricked out Toyota Highlander to respond to fans as they tweeted at us what was happening in the game. Unfortunately, the 2014 Super Bowl was one of the worst games in recent history with an absolute blowout against the Broncos. We still made the most of it!