Sending an Oreo Mini is the best way to show you care.
Oreo was ready to relaunch their line of Mini cookies after improving their packaging and integrity of the littlest model in their line. So we thought what is better than getting an Oreo? Getting an individually wrapped tiny Oreo present in the mail, thats what! We helped fans celebrate the little things they love about the people in their lives, by letting them send an Oreo Mini in a tiny parcel through the mail. Needless to say -- it took the nation by storm.
People really like sending mini cookies to each other.
Social rewards were crucial for keeping fans engaged.
From shareable gifs to social posts, we made sure those who were able to snag the parcels and those who couldn’t had something to engage with. The Oreo social fans love fun engaging content - and we made sure to deliver that for them.
