Bringing to life the #SixthChampion with LCS.
LCS is where the top professional gaming athletes compete playing the immensely popular League of Legends. In this social first program, we wanted to create something that spoke directly to the fans. A chance to hero them– because without them the sport would be nothing. From in broadcast spots, working with top tier influencers/athletes, to creating custom gamified prizes– this was a fun one to bring to life.
Winning social
While we got fans hype at home during the championship broadcast, on social we celebrated them during the duration of the entire competition. Working with 6 influencers, we created and gave away coveted prizes that lit up social.
Crowning our #SixthChampions
On social we selected, shouted out, and turn special fans into literal heroes.