Don’t live with lag.
Verizon 5G Ultra Wideband will change connectivity as we know it—particularly when it comes to the world of gaming. However, Verizon needed to set itself apart from the glut of non-endemic brands cashing in on gaming’s pandemic-fueled growth. So in 2020, we set out to spark intrigue among this famously skeptical gaming audience by creating a 360º campaign filled to the brim with insider gaming easter eggs & cinema grade visuals.
The reaction was incredible.
Press hits. Sustained organic conversation. Genuine surprise and delight. The reaction to our spot was next level.
We then took lag to the streets.
From glitched out OOH digital displays to an installation in Union Square Park - we spilled our lagged out universe into the real world.
Moynihan Station
Penn Station
Bryant Park
Meet the Makers feature.
The spot performed so well, Google reached out to do a feature on our approach and breakdown on their “Meet the Makers” YouTube series.