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WeWork Better Way Campaign

 

Growing out of your office doesn’t have to be painful.

 

In 2018, WeWork wanted the world to know that they offer far more than just a hot-desk. They wanted to show the many different types of solutions to real everyday large office problems. With a small budget, we were able to push the deliverables much further by keeping all production within our in-house team. 

 
 
 
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Cutting assets to scale across multiple platforms.

 

In the spirit of stretching our budget as far as we could - we were able to create 4 unique sets in our one day shoot. Each set produced GIFs, pre-roll, 15s, 30s, and banners to support our micro-campaign. Optimized for social and OTT - the data showed a huge improvement in customer understanding after a few short months.